Pretty Originals

Pretty Originals, founded in 1988, is a family-run childrenswear brand that specialises in traditional styles made with hand-smocked detailing and carefully embroidered finishes. The company produces all its garments in its own workshops, allowing full control over quality and design, and uses fabrics sourced exclusively from European mills. Blending British heritage with Spanish craftsmanship, Pretty Originals is known for its limited-run collections that give each outfit a unique and heirloom-like feel.